GUINNESS Nigeria Plc. has donated breathalyzers to participants at the ongoing ‘Ember’ Months awareness campaign designed for commercial drivers and private car owners in Lagos.
Speaking at the flag-off ceremony, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa disclosed that this year’s awareness campaign will see the introduction of various novel and innovative strategies geared towards raising public awareness on the benefits of responsible alcohol consumption.
“At Guinness Nigeria, we believe that our position as a market leader places a significant responsibility on us to raise awareness about the importance of consuming alcohol responsibly. We are eager to create increased awareness to ensure that Nigerians have an incident-free experience. Working in tandem with our various stakeholders on our responsible drinking initiatives, we have found a worthy partner in the FRSC, with whom on an annual basis we have carried out this Ember Months campaign,” Ndegwa said.
In a passionate appeal, Ndegwa reiterated to everyone – consumers, motorists and the general public that drinking and driving do not mix: “When you drink, don’t drive. When you go out in a group to have fun, designate someone to drive and that person should not drink. If you are going out alone, arrange for taxi to take you home after you have had some drink. Whatever you do this season, don’t drink and drive”.
On his part, Corps Commander, Lagos Sector Commander of the Federal Road Safety Commission, Mr. HyginusOmeje urged motorists to obey traffic laws, avoid overloading and avoid driving under the influence of alcohol.
Activities to mark this year’s programme include: joint road shows to create awareness of drink-driving, radio and TV talk shows and for the first time, random testing of motorists with breathalyzer to check their Blood Alcohol Concentration levels