RECENTLY, OUCH unveiled its 2016 collection at the rooftop of BLD By Play in Lekki. The event, which was attended by style influencers, fashionistas and other friends of the brand, also doubled as the finale for the OUCH Man 2016 search was hosted by Zina Anumudu and Bryan Okwara. Award-winning musician and the Voice Nigeria coach Timi Dakolo was announced as the new brand ambassador by the creative director of OUCH, Uche Nnaji who said, ‘I am very happy to be associated with Bryan Okwara and Timi Dakolo this year and very proud of our new Ouchman’. Some celebs in attendance include Audu Maikori of Chocolate City Group, Adebola Williams, Noble Igwe, Ifeoma Williams, Victoria Kimani, Mai Atafo, Denola Grey, Shade Ladipo, Tewa Onasanya, Remi Adetiba, Swanky Jerry, Yomi Casuals, Danjuma and many others.