Facebook announced Wednesday its decision to ban praise or support for white nationalism and white separatism on the social medium as part of a stepped-up crackdown on hate speech.
The ban will be enforced starting next week on Facebook and Instagram.
“It’s clear that these concepts are deeply linked to organized hate groups and have no place on our services,” the social network said in a statement.
Facebook policies already banned posts endorsing white supremacy as part of its prohibition against spewing hate at people based on characteristics such as race, ethnicity or religion.
The ban had not applied to some postings because it was reasoned they were expressions of broader concepts of nationalism or political independence, according to the social network.
Facebook said that conversations with academics and “members of civil society” in recent months led it to view white nationalism and separatism as linked to organized hate groups.
“Going forward, while people will still be able to demonstrate pride in their ethnic heritage, we will not tolerate praise or support for white nationalism and separatism,” Facebook said.
People who enter search terms associated with white supremacy will get results referring them to resources such as Life After Hate which focus on helping people turn their backs on such groups, according to the social network.
Amid pressure from governments around the world, Facebook in the past few years has ramped up machine learning and artificial intelligence tools for finding and removing hateful content while remaining open to free expression.
“Unfortunately, there will always be people who try to game our systems to spread hate,” Facebook said.
“Our challenge is to stay ahead by continuing to improve our technologies, evolve our policies and work with experts who can bolster our own efforts.”
Facebook said the new ban would not apply to topics such as American pride and Basque separatism, which “are an important part of people’s identity,” according to the statement.
This ban will be a tough decision for the giant tech company especially in America where racism is now on the rise–even from quarters least expected.
US President Donald Trump is widely believed by his critics to be a racist and white supremacist. And he’s one of the world’s leaders that are nifty when it comes to posting on social media.