HEINEKEN Nigeria recently thrilled music lovers with The Takeover, a unique and interactive music experience at the Gidi Culture Festival at Eko Atlantic City, Victoria Island, Lagos.
The Takeover is an element of Heineken’s ‘Live Your Music’ campaign, a celebration of music experiences that make people feel more alive – experiences tailored at giving passionate music lovers and ‘live-rs’ the opportunity to live the power of their music in more accessible and affordable ways.
The session allowed festival goers to ‘takeover’ from the music DJ as they controlled the playlists through customized wristbands available at the Heineken stand. The Takeover also allows music lovers to enjoy a variety of unique music genres such as Pop, Jazz, Afro pop, R & B and more.
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Heineken’s conscious efforts to leads in music and technology innovation was evident in the launch of the Heineken Ignite Bottle – a smart bottle that interacts over music beats to create a more ‘connected’ party experience. The introduction of The Takeover validates Heineken’s commitment to provide unique and exclusive experiences for their music-loving consumers.
Festival goers seeking new music experiences showcased their music knowledge by creating customized ‘takeover’ playlist at a provided platform.