Wheels
Mercedes-Benz begins Q4 with new record in unit sales
Mercedes-Benz started the fourth quarter with a new record in unit sales. Worldwide, the brand with the three-pointed star delivered 190,021 vehicles, surpassing the previous best October unit sales from last year by 3.9%.
According to records provided by its sole distributor in Nigeria, Weststar Associates Ltd, the brand delivered 1,905,108 units in the first ten months of 2018, slightly above the high prior-year level (+0.3%).
In the past month, the brand with the three-pointed star maintained its market leadership in the premium segment in the markets Germany, France, Italy, Spain, Switzerland, Portugal, South Korea, Japan, Australia, Canada and the USA, among others.
“We started the fourth quarter with a new sales record. We will continue to drive this positive development forward together until the end of the year. Our goal is clear: We want to delight our customers with their desired cars as quickly as possible,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.
“The new C-Class Coupé and Cabriolet are already having an impact: More than 12,500 dream cars delivered worldwide ensured a golden October for the Coupés, Cabriolets and Roadsters from Mercedes-Benz. In Germany alone, unit sales of those models posted a substantial increase of more than 25%.”
In Europe, Mercedes-Benz increased its unit sales compared with the previous year and sold 79,994 vehicles last month, representing growth of 3.9%. In the first ten months of the year, a total of 768,950 units were sold (-3.9%). In Germany, Mercedes-Benz delivered 29,203 cars with the star last month (+16.7%).
The new A-Class was especially popular with a strong sales growth in the domestic market of 86.7% in October. Among others, in France, Spain, Belgium, Switzerland, Poland, Denmark, Finland and Hungary, more cars of Mercedes-Benz were sold than ever before in an October.
Mercedes-Benz set more records for unit sales in the first ten months also in India, Thailand and Malaysia.
In the statement, the C-Class Coupé and Cabriolet as well as the S-Class Coupé were particularly popular in October. The new C-Class had its market launch in Europe in July and has been available also in the United States and China since September.
Sales of the compact cars set a new October record last month: More than 54,500 models of the A-Class, B-Class, CLA, CLA Shooting Brake and GLA were delivered worldwide (+8.1%).
The compact cars are within a changeover to the next generation of those models. The A-Class Saloon and the new B-Class will be launched in the coming months as representatives of this generation. The A-Class, of which the new model has been available from dealers since May, achieved in October a double-digit growth of over 20%.
A new record was set by the SUVs in October: Worldwide, approximately 68,000 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class were delivered. The midsize SUVs continued their success. Approximately every other SUV delivered in October was a GLC or a GLC Coupé. The G-Class was also popular, with sales reaching a new record level for an October.