Business
MTN breaks ceiling in data revenue as earnings hit N568bn in Q1 2023
MTN Nigeria broke the ceiling in data revenue in Q1 2023, as its earnings from internet customers surpassed that of voice.
This pushed the company’s total revenue for the quarter to N568 billion, a 20.6% growth from N470.9 billion it recorded in the same period last year.
While voice had always been the main revenue driver for telecom operators in Nigeria, a 40% growth in data revenue for the first quarter saw MTN flip the table for the first time.
Data revenue for MTN in the three months hit 227.8 billion, while voice revenue managed a 7.3% increase to hit N277.6 billion.
The rise in data revenue is attributable to MTN’s rollout of 5G late last year and the expansion of its 4G network, which drive an increase in data consumption at a higher speed. MTN Nigeria CEO, Karl Toriola confirmed this in his comments on the Q1 financial statement.
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“Active data subscribers rose by 1.7 million, benefitting from our efforts to drive data conversion in new and existing subscribers. During the quarter, we focused on enhancing the capacity and coverage of our 4G and 5G networks, which supported rising data traffic.
“Our total data traffic increased by 50.3%, while 4G traffic constitutes 81.6% (up by 5.5pp). In addition, we rolled out additional 170 5G sites in Q1, bringing the population coverage to 4% and expanding the network experience to more smartphone users,” he said.
Toriola added that the 40.0% increase n data revenue was because of the sustained growth in the company’s active data users and increased data usage.
“This was enabled by our sustained investment in our networks to drive 4G and 5G coverage and enhance the quality and capacity of the network to support the rising data traffic. As a result, our 4G network now covers 79.3% of the population, up from 79.1% in December 2022, and data usage (GB per user) grew by 31.3% to 7.8GB.
“In addition, we added over 804k new smartphones to our network in Q1, bringing smartphone penetration to 52.7%. We continued to advance our home broadband penetration by adding 169k users in Q1, bringing our user base to 1.4 million. This was supported by deploying our 5G fixed wireless access devices, mobile broadband solutions and fiber-to-the-home connectivity,” he said.
Late last year, the MTN had predicted that with the rate at which its data revenue was growing it would soon overtake voice as the main revenue source for the telecom operator.