MultiChoice Group has scrapped its planned annual DStv subscription price increase, meaning subscribers will not face a tariff hike in April — a significant departure from the company’s long-standing practice of implementing yearly adjustments.
The decision comes amid a strategic realignment under new owner Canal+, as the pay-TV provider reassesses its pricing structure in an increasingly competitive and price-sensitive market.
For years, DStv subscribers have grown accustomed to periodic price reviews, often announced in the first quarter of the year and implemented shortly after.
READ ALSO: NDPC fines Multichoice Nigeria ₦766 Million for egregious data protection violations
The suspension of the 2026 adjustment marks a notable shift in approach, suggesting a broader rethink of customer retention and revenue strategy.
Industry analysts say the move may be aimed at stabilising subscriber numbers and reinforcing market confidence during the ongoing ownership transition.
With growing competition from streaming platforms and digital entertainment services, retaining price-conscious households has become a priority for traditional pay-TV operators.
The decision is also likely to resonate positively with millions of DStv customers who have been grappling with rising living costs. By holding prices steady, MultiChoice may be seeking to ease consumer pressure while strengthening brand loyalty.
While the company has not indicated whether the suspension will extend beyond this year, the development signals a potential shift in its long-term pricing philosophy as it navigates new ownership dynamics and evolving market realities.