African pay-TV giant MultiChoice Group has announced plans to discontinue its streaming service, Showmax, after more than a decade of operation, citing a strategic review aimed at strengthening its digital offerings amid intensifying competition in the global streaming industry.
The company, which owns popular pay-television platforms DStv and GOtv, disclosed the decision in a message sent to customers on March 5.
According to MultiChoice, the move forms part of a broader strategy to streamline its services and focus resources on building sustainable digital entertainment platforms capable of competing with global streaming giants.
Showmax was originally launched in South Africa in 2015 before expanding to audiences across several African countries, including Nigeria, Kenya and Ghana. Over the years, the platform built a reputation for offering a mix of international titles and locally produced African content.
In its communication to subscribers, MultiChoice said the decision to wind down the platform followed an extensive review by the Showmax board.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future,” the company said.
While the company confirmed the impending shutdown, it did not announce a specific date for the closure. It, however, reassured subscribers that the platform will continue operating for the time being and that no immediate action is required from users.
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MultiChoice also emphasized that customers remain a priority and that it is working on measures to ensure a seamless transition when the service eventually closes.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes,” the statement added.
The company said additional information regarding timelines and transition arrangements will be communicated well ahead of the shutdown to enable subscribers to prepare for any changes.
“We will share further details well in advance, including timelines and any future steps, should they be required,” the message said.
Despite the decision to discontinue the platform, MultiChoice stressed that streaming remains a critical part of its long-term strategy.
According to the company, it will continue investing in premium content, technological innovation and strategic partnerships to enhance digital entertainment offerings across its platforms.
Industry analysts say the move reflects the growing pressure on regional streaming platforms to compete with global services that have expanded aggressively into African markets.
The announcement also comes shortly after approval of the acquisition of MultiChoice Group by French media giant Canal+. However, the company has yet to clarify how the decision to close Showmax may affect employees or what alternatives may be offered to existing subscribers once the platform is phased out.