Trends
Nothing Is More Exciting for Jerusha Couture Than Meeting Her Fans and Followers
Though the modern celebrity culture began long before the internet and Hollywood, the craze has never waned. People still flock to events, movie premieres, and concerts in the hopes they’ll meet their hero.
Butterflies fill stomachs. People blush. They feel weak in the knees. That’s how most people describe their first encounter with their favorite celebrity. In most cases, it’ll be a pleasant, if superficial, interaction.
However, there are a few out there who go out of their way to build meaningful relationships with those who look up to them.
“Some of us want to be a lot more intimate with our fans and like to keep a warmer relationship with the people on the other side of the screen,” says Jerusha Couture.
“For me, they are one of the things that keep me going when times get hard. I just remember that they are the reason I am here and that always inspires me to stay on track.”
Jerusha Couture is a renowned Australian luxury fashion blogger, a fashion designer with a self-titled fashion label Jerusha Couture
She regularly shares fresh commentaries and insights on hot topics from the fashion industry on various social media platforms such as YouTube and Instagram, where she has amassed an enviable following.
Jerusha’s YouTube page has over 111k followers, and her Instagram page counts 300k strong.
As Jerusha Couture points out, there’s nothing more exciting to her than meeting her fans, or as she likes to call them, her “subbies.” “The most exciting thing about being an influencer for me is 100% meeting fans and subscribers,” says Jerusha.
“Even though we mostly communicate via chat, comments, and messages, there is nothing more exciting than actually meeting subbies in person!”
Loyal fans and followers are the lifeblood of any successful business, entrepreneur, or influencer.
According to NewVoiceMedia, a leading global provider of cloud technology, U.S. businesses lose $62 billion annually due to losing customers. In contrast, Invesp Consulting data indicates that existing customers are 50% more likely to try a new product and spend 31% more per purchase than new customers.
As Jerusha Couture points out, you don’t have to be a genius to recognize what’s better for your brand and business. “That’s something that everyone should strive towards — making their fans happy and satisfied because that is the only way to succeed,” says Jerusha.
“And the way to go is to be yourself because the fans will quickly see through you if you try to fake the relationship. After all, you can only reap what you sow.” And thankfully, for Jerusha Couture, that’s hundreds of thousands of happy subbies.