As Muslims across Nigeria prepare for the holy month of Ramadan, Three Crowns Milk has unveiled its “Get Nourished This Treasured Month” campaign, aimed at encouraging healthy nourishment, family bonding, and acts of kindness during the fasting season.
The leading milk brand, produced by FrieslandCampina WAMCO Nigeria Plc, said the initiative is designed to support Muslim families with nutritious meal options while reinforcing the spiritual values of generosity, reflection and togetherness that define Ramadan.
The campaign kicked off with pre-Ramadan lectures held in Lagos, Kano and Ibadan, where Muslim faithful gathered to receive guidance on maintaining balanced nutrition during the fasting period.
During the sessions, healthy meals prepared with Three Crowns Milk were served, highlighting the importance of heart-conscious nourishment throughout the month.
Organisers said the outreach was designed to educate and inspire participants on practical ways to care for their health and families while observing the fast.
As Ramadan progresses, the brand plans to extend its presence to 100 mosques across Nigeria. At selected locations, Three Crowns Milk will host Iftar engagements, serving nutritious meals enriched with the product to worshippers breaking their fast.
In addition, specially curated Ramadan boxes and fruit hampers will be distributed in select communities nationwide. The initiative aims to embody the spirit of charity and compassion central to the holy month.
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According to the company, the campaign seeks to strengthen its bond with consumers through meaningful community-focused activities that nourish not only individuals but entire households.
Marketing Manager for Three Crowns Milk, Chioma Otisi-Igwe, described Ramadan as a season that places mothers at the heart of family nourishment.
“Ramadan is a season of reflection, family bonding, and kindness. At Three Crowns, we understand the vital role mothers play in nourishing their families during this sacred period. Through this campaign, we celebrate mums, honour their dedication, and reinforce our commitment to providing wholesome nourishment while supporting families in creating cherished memories throughout the holy month,” she said.
Beyond on-ground activations, the campaign will also feature a digital storytelling series spotlighting treasured Ramadan family legacies. Mothers and grandmothers will share recipes passed down through generations, each enriched with Three Crowns Milk. The initiative is designed to celebrate tradition, connection and the enduring role of food in preserving family heritage.
Brand Manager, Three Crowns Milk, Lilian Elue, said the company intends to lead conversations around Ramadan nourishment from the perspective of mothers
“This year, we aim to lead Ramadan nourishment conversations through the perspective of mums by celebrating treasured family recipes and everyday acts of kindness, as Three Crowns takes pride in nourishing not just families, but entire communities throughout this Ramadan,” she said.
Through its integrated campaign — combining community outreach, mosque activations and digital storytelling — Three Crowns Milk says it remains committed to promoting heart-healthy nourishment and fostering meaningful connections during one of the most spiritually significant periods in the Islamic calendar.