Award-winning music star and global performer, Yemi Alade, has officially launched her highly anticipated beauty brand, Yem Beauty, with a vibrant first-ever pop-up experience held on March 29 at Laura Beauty Store.
The exclusive event drew an array of prominent personalities from Nigeria’s entertainment and creative industries, including music executive Don Jazzy, media mogul Mo Abudu, actresses Kate Henshaw and Nancy Isime, actor and producer Osas Ighodaro, media personality Tolu Oniru, singer Waje, and television host Bolanle Olukanni, alongside influencers, industry insiders, and beauty enthusiasts.
The gathering celebrated the official introduction of Yem Beauty’s range of matte liquid lipsticks and glosses to the Nigerian market.
Adding sparkle to the afternoon was Luc Belaire, the globally celebrated French sparkling wine brand known for its association with culture and luxury celebrations.
Guests were treated to Belaire’s signature bottles, with the 1.5L Magnum bottles making a standout appearance in honour of the occasion.
READ ALSO: ‘DMW didn’t give me money,’ Dremo opens up on working with Davido
The large-format bottles were showcased as an exclusive preview ahead of their anticipated rollout across Nigeria.
The pop-up delivered an immersive brand experience, blending beauty, connection, and celebration in a carefully curated setting that mirrored Yem Beauty’s bold and expressive identity.
Attendees had the opportunity to test products, interact with the founder, and experience the brand’s premium quality offerings firsthand.
Speaking at the event, Alade—who stunned in a custom M.S.O Lagos outfit—shared the inspiration behind her latest venture.
“Yem Beauty was born from my personal journey as a performer and everyday makeup wearer. I wanted products that truly matched my skin tone, enhanced my natural beauty, and could keep up with my lifestyle. When I couldn’t find that consistently, I decided to create it. This brand is for everyone — regardless of skin tone or type — to feel seen, confident, and empowered,” she said.
Rooted in artistry, individuality, and premium craftsmanship, Yem Beauty features vibrant, long-lasting matte liquid lipsticks and nourishing lip glosses formulated with high-quality ingredients.
The brand positions itself as a celebration of inclusivity, confidence, and fearless creativity.
Now available for purchase online at yembeauty.com and in-store at Laura Beauty Store, Lekki, Yem Beauty aims to inspire individuals to embrace their uniqueness and “colour the world” on their own terms.