Life is a competition from the day you are born. Andrea Tankovitz believes that competing is an everyday affair in the life of an entrepreneur, and everyone should strive to come out on top.
Andrea Tankovitz is an experienced fashion designer and creative director who designs creative wardrobes for music videos. She is also the owner of the fashion line “Tankovitz.”
Thanks to her lengthy experience in the business world, she has a few words of advice on differentiating yourself from your competitors as a budding entrepreneur.
To succeed, an entrepreneur must embrace competition and find ways to override it. It then brings on board the crucial concern of gaining a competitive advantage as well as sustaining it.
Without sustaining the competitive edge in business, it becomes difficult to survive in any given industry. Andrea Tankovitz highlights the top points to consider regarding how one can stand out.
Brand Visibility
According to Tankovitz, your brand needs to remain visible to the customers to make an impact. She notes that most customers will have a series of options from your competitors.
It then becomes necessary to determine what attracts them the most. With all these competitors, what will make a customer approach your business? Andrea insists that it’s high time you learn the value of remaining visible as a brand even with the high level of competition.
Customer Retention
As per Andrea Tankovitz, you need to retain as many customers as possible while attracting new ones to thrive as a business. This can only be achieved through the provision of unique products and services.
Customers want to be associated with a unique brand that listens to their voices. Andrea reiterates that working on your customer service skills to retain as many clients as possible is the key.
Brand Extension
As Andrea Tankovitz shares, there is always room for growth. There are specific situations where you may need to extend your brand even at an international level. To successfully execute this mission, it becomes necessary to differentiate yourself from the competitors in question. People will welcome your business with open arms when they understand the value it brings beyond other brands.
Andrea Tankovitz concludes that it’s vital to remember to remain objective and profitable and be unique in your business operations. By following these tips, you can establish a strong brand and cement your legacy.