Brand value is of ever increasing importance in today’s game, with the market potential and fulfilment of a club almost as important as the team’s performance on the pitch.
Financial data company ‘Brand Finance’ have released a list of the top 10 clubs ranked by brand value, in which Juventus have been knocked out of the top 10 and PSG have seen a steep downfall to slip below the likes of Arsenal, Liverpool and Chelsea.
The ‘brand value’ is determined via the amount of fans, both locally and globally, the numbers related to sponsorship and the actual value of the players in the team.
Therefore, Tottenham Hotspur, a club who have not won a trophy since the league cup in 2007/08 and haven’t won their domestic league since 1960/61, rank above Juventus, a team who have won their domestic division seven times in a row.
1. Manchester United (1551 million euros), 0% vs last year
2. Real Madrid (1288 million euros), +1% vs last year
3. Barcelona (1237 million euros), -3% vs last year
4. Bayern Munich (1151 million euros), +5% vs last year
5. Manchester City (1090 million euros), +19% vs last year
6. Liverpool (986 million euros), +21% vs last year
7. Chelsea (978 million euros), -12% vs last year
8. Arsenal (887 million euros), +5% vs last year
9. Paris Saint-Germain (748 million euros), -17% vs last year
10. Tottenham (626 million euros), +1% vs last year
11. Juventus (485 million euros), +13% vs last year