Ferrari’s first electric car sells for $40m

Ferrari’s first production electric car, the Luce, has sold for $40 million at an RM Sotheby’s auction in Monterey, California, despite a mixed reception following its launch.

The 2026 Ferrari Luce “Tailor Made” was offered as “Chassis 0”, the first production model of the Luce programme. Ferrari described the sale as an “unrepeatable opportunity” for collectors.

The Italian supercar manufacturer said proceeds from the auction would support future educational initiatives through the Ferrari Foundation.

READ ALSO:Joao Pedro leads EPL pre-season goal chart, Tzolis tops assists

Built to US specifications, the vehicle will return to Maranello, Italy, before being delivered to its anonymous buyer in the first quarter of 2027.

The car features an exclusive Madreperla Semi-Gloss exterior finish, while its interior was customised through Ferrari’s Tailor Made programme with Le Mans metallic leather in Perla. It also carries a dedicated plaque identifying it as the first production chassis.

The Luce was designed by Sir Jony Ive in collaboration with Marc Newson and the LoveFrom collective. It is expected to deliver a range of 329 miles, accelerate from 0 to 100 km/h in 2.5 seconds and produce up to 1,050 cv through a 122kWh battery and four electric motors.

Prices for the standard Luce are expected to start at about €550,000 (£470,000).

However, the model has attracted criticism from some Ferrari enthusiasts and automotive experts over the company’s move into electric vehicles. Former Ferrari chairman Luca di Montezemolo previously warned that the shift could “risk the destruction of a legend.”

The $40 million auction price made the Luce the standout sale at the Monterey event, ahead of a 1996 McLaren F1 GTR, which sold for $34.6 million.