Elections won on the ground, not on social media — Aisha Yesufu

Socio-political activist Aisha Yesufu has stated that electoral victories cannot be achieved through social media propaganda or coordinated smear campaigns, stressing that real political success is built on direct engagement with voters.

Yesufu made the remarks in a post shared on her X (formerly Twitter) handle on Wednesday, where she addressed members of the Nigeria Democratic Congress (NDC) and her supporters ahead of the party’s upcoming primaries in the Federal Capital Territory (FCT).

According to her, meaningful political victory is only possible when aspirants and parties engage the electorate with empathy, compassion and respect rather than relying on online influence operations.

“Election is not won by social media propaganda nor by an orchestrated smear campaign. Election is won by engaging the electorate one wishes to serve respectfully and with empathy and compassion,” she wrote.

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The activist urged registered members of the NDC in the FCT to remain focused on strengthening the party and ensuring that credible candidates emerge to represent their interests in the forthcoming primaries.

She further argued that the era of fear-driven political decision-making was over, insisting that voters must now make choices based on courage, awareness and the belief that sovereignty rests with the people.

Yesufu also called on her supporters to intensify mobilisation efforts across all 62 wards in the FCT, declaring that her political camp was fully prepared for the primaries.

“To my teeming supporters across the FCT, do not be deterred, continue your ground work across the 62 wards. We are ready to meet them on the primary ground,” she added.

Reaffirming her position, she posed a rhetorical question aimed at her political opponents: “Who is afraid of primaries?”