Jetour Nigeria expands dealer network with new accredited partners, boosts market presence

Jetour Nigeria has intensified its push in the country’s automotive sector with the appointment of seven accredited dealers, aligning with some of Nigeria’s most established and reputable automobile companies as part of its nationwide expansion strategy.

The newly announced dealer network comprises firms with decades of experience in the Nigerian auto market, widely known for their professionalism, operational strength and dependable after-sales service.

The accredited dealers are Elizade Nigeria Limited, New Era Autovehicle Services Limited, Kojo Motors, Germaine Auto Centre, Tab Autos Limited, R. T. Briscoe Motors, and Mandilas Motors.

Industry analysts say the calibre of the selected partners places Jetour in a strong competitive position in a market where customer confidence is heavily influenced by dealer credibility, spare parts availability and after-sales support.

The partnerships are expected to significantly improve customer access to Jetour vehicles while strengthening sales and service coverage across major regions of the country.

Jetour’s dealer expansion comes against the backdrop of growing industry recognition for the brand.

At the 2024 Nigeria Auto Journalists Association (NAJA) Awards, Jetour was named the Fastest Growing Automotive Brand in Nigeria, highlighting the pace of its market penetration and rising acceptance among Nigerian consumers.

Further reinforcing its momentum, the Jetour Dashing SUV was crowned Nigeria’s Car of the Year 2025.

According to NAJA judges, the model distinguished itself through its bold design, advanced technology, safety features and strong value proposition, as well as its suitability for Nigerian road conditions and lifestyle demands. The Dashing reportedly outperformed rival models from long-established global brands during the selection process.

READ ALSO: Jetour launches new Dashing model with advanced tech, safety features

In a statement, Jetour Nigeria said its entry into the Nigerian market has been characterised by rapid expansion, an expanding showroom footprint and growing consumer trust.

The company added that its decision to partner with experienced auto firms is central to its strategy of delivering quality vehicles supported by reliable sales and after-sales services.

With a strengthened dealer network and increasing industry validation, analysts believe Jetour Nigeria is positioning itself as a formidable player in the country’s highly competitive SUV segment.

Stakeholders note that sustained collaboration with trusted automobile partners will be crucial to maintaining growth momentum, enhancing customer experience and building long-term brand loyalty.