Yahoo Mail users worldwide are facing a significant policy shift as the platform has reduced its free storage cap to 20GB, a move that has triggered criticism from long-time users and marked a major downgrade from its previously generous offering.
In a notice sent out on Tuesday, Yahoo announced that the new cap takes immediate effect, urging users to check their mailbox sizes and consider upgrading to paid plans to avoid service disruptions.
Under the new rules, free Yahoo Mail accounts are now capped at 20GB—a substantial drop from the nearly unlimited storage that many users had come to expect over the years.
Once a user exceeds the 20GB limit, they will be blocked from sending or receiving emails until they either delete older messages or subscribe to a paid storage plan. However, users will still retain access to their mailboxes, allowing time to manage space or upgrade.
Yahoo introduced two storage subscription tiers: 100GB for $1.99/month; 1TB for $9.99/month.
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A third, premium service, Yahoo Mail Plus, offers 200GB of storage, an ad-free interface, and additional features, although the lower-tier plans still include ads, even for paying customers — a decision that may alienate some users.
While Yahoo’s new 20GB cap still exceeds Gmail’s 15GB free storage, Google’s offering covers not just Gmail but also Google Drive and Photos, and offers a more seamless user experience with fewer ad intrusions.
“Yahoo is walking a fine line here. They’re asking users to pay for a service that hasn’t significantly innovated in years, and then still serving ads,” said Mark Weathers, a tech policy analyst. “It’s likely to push longtime users to rival platforms unless Yahoo brings more value to the table.”
Google’s paid plans also include extra cloud features, better integration, and less intrusive ads, while Yahoo’s approach — offering more email-only storage but keeping ads — may be seen as outdated.
To assist with the transition, Yahoo is rolling out enhanced mailbox management tools, including: Attachment Manager: Helps users locate and delete large file attachments to reclaim space. Advanced filters and sorting options: To streamline inbox cleanup.
Still, the abrupt nature of the policy change has sparked user frustration, especially among those with inboxes spanning over a decade.
Yahoo’s latest move reflects the broader trend of tech platforms monetizing long-standing free services amid rising operational costs and shifting user expectations. However, how users respond — and whether Yahoo can retain loyalty while offering a less generous free tier — remains to be seen.