AAAN, BJAN partnership to strengthen advertising industry, advance ‘REV’ agenda

The Association of Advertising Agencies of Nigeria (AAAN) is set to push forward its REV agenda—focusing on Recognition, Expansion, and Value—through a strategic partnership with the Brand Journalists Association of Nigeria (BJAN).

partnership was discussed during a courtesy visit by BJAN executives to the AAAN secretariat in Ikeja last Thursday.

Lanre Adisa, President of AAAN and Managing Director of Noah’s Ark, emphasized the importance of this collaboration in driving the REV initiative.

He described the agenda as the cornerstone of his administration’s efforts to reposition the advertising industry and enhance its relevance in the broader business landscape.

“Our expectation is largely centered on publicity. We’ve introduced the REV strategy, which stands for Relevance, Expansion, and Value, to member agencies. If there’s a way we can partner with BJAN to move that forward, it would be highly beneficial,” Adisa stated.

He revealed that a plan would be formulated by AAAN’s publicity committee, which will work closely with brand journalists to ensure that the desired outcomes are achieved without duplication of efforts.

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Corroborating Adisa’s vision, AAAN Vice President and Managing Partner of Imaginarium Marketing Communications, Koyejo Abiola, highlighted the REV agenda’s potential to elevate the entire advertising sector.

“The REV initiative is designed to not only enhance the capabilities of advertising agencies but also to add substantial value to the industry,” Abiola noted.

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On the part of BJAN, Chairman Clara Chinwe Okoro affirmed the association’s commitment to renewing its partnership with key stakeholders like AAAN.

Okoro stressed that the visit was aimed at presenting new collaborative opportunities, particularly for BJAN’s upcoming marketing conference. She reiterated the mutual benefits of this relationship, noting that the last round of collaboration between BJAN and AAAN had yielded positive results.

“We aim to strengthen our bond with AAAN, and as part of this, we are proposing two key areas of partnership for our marketing conference. We’re also open to understanding AAAN’s expectations from us in terms of value creation,” Okoro said.

Vice Chairman of BJAN, Lukman Ishau, expressed the association’s request for advertising support from AAAN member agencies in BJAN’s event brochure.

He added that BJAN also seeks the physical presence of AAAN members at the upcoming marketing conference, as this would significantly boost the conference’s profile.

AAAN’s Executive Director, Jonathan Oyovwevotu, assured BJAN of AAAN’s support, pledging to facilitate connections between the two associations.

“We are all stakeholders in the marketing communications space. AAAN will provide as much support as we can, including reaching out to our members,” Oyovwevotu said.