Dairy Firm recommits to women empowerment well-being, deepens cultural promotions in South East

Nigeria’s dairy brand from FrieslandCampina WAMCO Nigeria Plc, has reaffirmed commitments to supporting women’s well-being with health and awareness programmes while reinforcing cultural promotions in South Eastern Nigeria.The dairy company celebrated thousands of mothers at the 2026 August Meeting in Owerri, Imo State, over the weekend, reinforcing its commitment to significant cultural heritage.

The August Meeting recognised as one of the largest and most significant cultural gatherings in South-East brings together women from different communities and across the world for a unique homecoming focused on community development, engagement, networking, empowerment, and social interaction.

This year’s event once again provided a platform for women to connect, celebrate shared values, and strengthen community bonds.

Living up to its promise of being the brand that truly cares for mums, Three Crowns Milk delivered an engaging and memorable experience through interactive brand activities, dairy category education, exciting games, product sampling, and rewarding moments that celebrated the invaluable contributions of mothers to their families and communities.

The high point of the celebration was the brand’s empowerment initiative, in which the women in attendance were empowered with knowledge on health, finance and agriculture, while 30 underserved women were gifted equipment to kick off their businesses.

The activation reinforced the brand’s commitment to supporting mums and encouraging healthier lifestyles while creating meaningful connections with women.

Held on Saturday at the Umuorii Field, St. Michael’s Catholic Church, Umuorii, the event welcomed women from Umualum, Umuorii, Umuoba, Okwu, Owalla, Owaelu, Umunahu, Orji, Amakohia and Akwakuma communities.

The celebration was graced by the First Lady of Imo State, Mrs Chioma Uzodimma, represented by the wife of the Managing Director of Anambra/Imo River Basin Development Authority, Mrs Nduka Ijeoma.

Guests were also entertained by celebrated actress and influencer, Ebelle Okaro, whose appearance added excitement and inspiration to the event.

Speaking at the event, the Marketing Director, FrieslandCampina WAMCO Nigeria Plc, Maureen Ifada, said the company believes that “when women thrive, families and communities flourish.

“Through Three Crowns Milk, we remain committed to creating platforms that celebrate, support, and empower mothers, because they are the foundation of healthier families and stronger societies.

“The August Meeting provides another meaningful opportunity to connect with women where culture, community, and wellness intersect, and we are proud to share this important moment with the people of Imo State.”

Also speaking on the success of the activation, the Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, said the brand team believes that “beyond providing good nutrition, supporting mothers means creating opportunities that empower them to thrive.”