Experts, stakeholders to address consumer confidence at 2024 BJAN conference

Prominent stakeholders in Nigeria’s integrated marketing communications industry, alongside seasoned analysts, will convene on December 6, 2024, for the 12th annual Brand Journalists Association of Nigeria (BJAN) Brands and Marketing Conference.

The event, set to take place at Oriental Hotel, Victoria Island, Lagos, will explore the theme: “Rebuilding Consumer Confidence: Addressing Policy Impact and Market Realities.”

The conference, beginning at 10 a.m., aims to dissect the challenges facing consumers due to recent government policies while offering actionable solutions to rebuild trust and adapt to market shifts.

Otunba Bimbo Ashiru, Chairman of Odu’a Group of Companies and a respected policymaker, will deliver the keynote address.

His presentation will delve into how brands can navigate economic pressures stemming from policies such as interest rate adjustments, tax reforms, and subsidy removal.

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A panel of experts will further analyze Ashiru’s address and share insights on consumer behavior and brand resilience. Panelists include: Akonte Ekine, CEO, Absolute PR; Victoria Uwadoka, Corporate Communications/Public Affairs Manager, Nestlé Nigeria; Adetola Odusote, Partner, CMC Connect LLP; Amanda Madubuko, Media Personality and Damola Salvador, CEO, Digisplash

According to BJAN Chairman Clara Okoro, the conference will focus on how government policies affect disposable income, consumer spending, and brand relevance.

“The discussions will equip brands with strategies to thrive despite the economic pressures and policy-induced challenges,” Okoro stated.

The annual BJAN conference has established itself as a pivotal event for thought leadership in marketing and communications, providing a platform for professionals to address critical industry challenges and share innovative solutions.

This year’s gathering promises to be a robust dialogue, driving actionable insights to support brands in fostering consumer confidence amidst Nigeria’s evolving economic landscape.