How David Beckham made $51.1m from 2026 World Cup, surpassing winners’ prize

By Ihuoma Inyama

Former England star and Inter Miami co-owner David Beckham reportedly earned about £38.5 million ($51.1 million) from his commercial activities around the 2026 World Cup, according to SI.

The earnings, calculated from accounts linked to Beckham’s company DRJB Holdings, were higher than the $51 million prize awarded to Spain after they won the tournament.

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Beckham’s company reported profits of almost £50 million ($66.2 million), with BBC Sport calculating that the former Manchester United and Real Madrid player was entitled to about $51.1 million through his majority stake.

The 51-year-old featured in a wide range of advertisements during the World Cup, capitalising on his global profile and status as co-owner of Inter Miami, where Lionel Messi plays.

Beckham’s commercial success has been developing since his playing days. Reflecting on his approach to image rights during his Manchester United career, he once said: “We live in a commercial world.”

England, who finished third after beating France, received $30 million in prize money, while Argentina earned $34 million as runners-up.

The tournament also provided major commercial opportunities for players such as Erling Haaland, Lionel Messi and Cristiano Ronaldo, who were among the most marketable stars at the competition.