Lush Hair wows shoppers with innovative holiday display, festive perks

Shoppers at Ikeja City Mall were treated to a dazzling holiday spectacle on December 19, 2024, as Lush Hair unveiled a groundbreaking 28-foot Christmas tree uniquely crafted entirely from hair extensions.

The innovative display, the first of its kind in Nigeria, quickly became the centerpiece of the mall’s festive celebrations, drawing large crowds and widespread acclaim.

The record-breaking tree was more than just a visual masterpiece—it embodied the holiday spirit by combining creativity with customer appreciation. Alongside the awe-inspiring display, Lush Hair offered shoppers exclusive deals, including factory prices on premium products and complimentary hairstyling sessions on-site.

The event drew enthusiastic visitors who were thrilled by the combination of festive cheer and practical perks. Ada Umeh, one of the attendees, shared her excitement:

“Not only did I get to admire this incredible Christmas tree, but I also bought my favorite Lush Hair extensions at a discounted price and had a professional stylist create a stunning look for me—completely free! It feels like Christmas came early.”

Chinedu Eze, another shopper, praised the brand’s innovation and generosity:

“The tree is massive and beautifully decorated. The fact that Lush Hair used their own products to build this masterpiece is truly innovative. And the free hairstyling is such a thoughtful gesture. I’m leaving here with a fresh look and a happy heart.”

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The grand tree-lighting ceremony captivated attendees, including Aisha Bello, who visited with her family.

“This tree is a work of art,” she remarked. “It’s amazing to see how creativity and community spirit came together to make something so beautiful. Watching people get their hair styled for free makes it even more special. Lush Hair brought so much joy to everyone here today.”

The Christmas tree was not just a festive decoration; it also served as a testament to the brand’s commitment to innovation and customer loyalty. Its design, using the brand’s own hair extensions, showcased the versatility of Lush Hair products while creating a memorable experience for visitors.

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The Lush Hair Christmas tree set a new benchmark for holiday displays in Nigeria, blending artistic ingenuity with heartfelt customer engagement. The initiative was lauded for its ability to inspire awe while giving back to the community.

Dr. Kemi Olumide, a marketing expert, commented on the brand’s strategy:

“This initiative by Lush Hair is a brilliant example of experiential marketing. By combining visual impact with tangible benefits like discounts and free hairstyling, they created a holistic customer experience that will leave a lasting impression.”

As the holiday season continues, visitors to Ikeja City Mall can marvel at the extraordinary tree and partake in the festive activities organized by Lush Hair.

The event has not only redefined holiday celebrations but also highlighted the power of creativity and community engagement in building a memorable brand experience.