Motul Lubricants, Winpart by CFAO forge new path for automotive care

In landmark collaboration, Motul Lubricants and Winpart by CFAO have officially launched their strategic partnership at the Whitestone Event Centre in Lagos penultimate Wednesday, heralding a new path for automotive care in Nigeria.

This alliance heralds a transformative era in Nigeria’s automotive sector, uniting Motul’s expertise in high-performance lubricants with Winpart’s extensive distribution network for multi-brand spare parts and lubricants.

This partnership is poised to make world-class automotive products more accessible to Nigerian consumers, offering superior solutions for maintaining vehicles of all types, including motorcycles, cars, and trucks.

The synergy between Motul’s renowned lubricants and Winpart’s established presence aims to enhance vehicle longevity and performance nationwide.

Michael Ikiebe, Senior Marketing Officer at Winpart by CFAO, underscored the collaboration’s vision:

“This partnership goes beyond products; it’s about ensuring customers can maintain and maximize their vehicles’ lifespan with high-quality lubricants.”

The launch event brought together key stakeholders from across the automotive ecosystem, including fleet maintenance firms, workshop owners, distributors, retailers, and members of the biking community.

Attendees engaged in insightful discussions, networking, and live demonstrations of Motul’s products, showcasing their role in boosting engine durability and efficiency.

The partnership also emphasizes sustainability. Both brands are committed to environmentally friendly practices, ensuring their products and operations contribute to a greener automotive future.

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The reliability and performance of Motul’s products were lauded by industry professionals. David Yakubu, of Lagos-based performance garage 4teesautowerks, shared his experience: “I’ve used Motul products for over eight years and can personally attest to their superior quality.”

Similarly, Olukayode Kosile-Palmer, President of the Bikers with Attitude and Determination (B.A.D.) club, highlighted Motul’s impact on bike performance and longevity: “Our members have relied on Motul products for years, and they continue to enhance the performance of our bikes.”

Omar Mecheri, Motul’s Business Development Manager for Key Countries Africa, expressed optimism: “We are thrilled to partner with Winpart by CFAO, setting a new standard for lubricant availability and service delivery in Nigeria.”

Mohamed Taleb, General Manager at Winpart by CFAO, echoed this sentiment:

“Our complementary strengths will provide unmatched value to customers and unlock new opportunities for the Nigerian automotive sector.”

Motul’s legacy of over 171 years in high-tech engine lubricants and industrial products, combined with Winpart’s reputation for reliability, is set to redefine automotive care in Nigeria.

With a focus on innovation, accessibility, and sustainability, this partnership promises a significant boost to the sector, paving the way for enhanced vehicle performance and maintenance solutions across the country.