Tuoyo Erikowa wins digital marketing personality of the Year at 2026 EDGE awards

Tuoyo Erikowa, Lead, Digital Marketing, Media and Advertising at International Distillers Limited, has been honoured as Digital Marketing Personality of the Year at the 2026 EDGE Awards.

Erikowa received the award at the 14th edition of the annual ceremony organised by MARKETING EDGE on Friday, September 25, 2026, at Ten Degrees Event Hall, Billings Way, Oregun, Lagos.

The recognition highlights Erikowa’s contribution to Nigeria’s evolving digital marketing industry at a time when brands are increasingly relying on digital platforms, social media, data and technology to connect with consumers.

At International Distillers Limited, Erikowa oversees digital marketing, media and advertising, integrating digital platforms with broader media strategies to support consumer engagement and brand development.

His recognition was among the individual and corporate honours presented during the ceremony, which brought together professionals and organisations across Nigeria’s marketing communications industry.

The 2026 EDGE Awards was held under the theme, “Celebrating Excellence Beyond Borders,” reflecting the growing reach of Nigeria’s marketing and communications professionals in an increasingly digital and interconnected marketplace.

The award also draws attention to the expanding role of digital marketing leadership in brand management and advertising. As consumer behaviour continues to shift towards online channels, marketing professionals are increasingly tasked with combining creativity, technology, data and media strategy to deliver measurable engagement.

For Erikowa, the award marks a significant career milestone and recognises his work across digital marketing, media and advertising.

His emergence as Digital Marketing Personality of the Year further reflects the changing priorities of Nigeria’s marketing communications industry, where digital strategy has become an increasingly central component of how brands communicate with consumers.