Weststar Associates reinforces leadership in luxury auto market, appoints Ebere Anenih as MD

Weststar Associates Limited, the Authorized General Distributor of Mercedes-Benz in Nigeria, has announced the appointment of Ebere Anenih as its new Managing Director.

This strategic leadership transition marks a significant milestone in the company’s journey, reinforcing its commitment to maintaining its position as Nigeria’s premier distributor of Mercedes-Benz vehicles and enhancing operational excellence.

Ebere Anenih brings a wealth of experience and expertise to her new role, having been an integral part of Weststar since joining the company in 2016.

Over the years, she has demonstrated exceptional leadership and strategic acumen in various high-level positions, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources.

Her tenure at Weststar has been marked by a commitment to corporate governance, business operations, and regulatory compliance.

Her efforts have played a pivotal role in solidifying Weststar’s reputation for excellence in Nigeria’s competitive automotive industry.

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Prior to her official appointment as Managing Director, Anenih served as Acting Managing Director, where she successfully led the company through a challenging economic climate.

Her ability to navigate complex market conditions, implement sustainable business strategies, and drive operational efficiencies underscores her readiness to assume full leadership of the organization.

Under her guidance, Weststar has maintained its commitment to delivering premium customer service, optimizing business operations, and upholding the Mercedes-Benz brand’s reputation as the epitome of luxury and performance in Nigeria. Her leadership has ensured that Mercedes-Benz remains a top choice for luxury car enthusiasts in the country, even amidst evolving market dynamics.

As the newly appointed Managing Director, Ebere Anenih is poised to lead Weststar into its next phase of growth and transformation.

Supporting her in this endeavor is a highly experienced management team, which includes:Christopher Irumudomon – General Manager, Sales; Ifeanyi Igbokwe – General Manager, After-Sales; Hakeem Isa – General Manager, Abuja Branch; Chima Otuechere – Head of Finance.

Others are Christiana Kanabe – Parts Manager; Umoh Ekanem – Head of Commercial Vehicles; Raheem Adegboye – Head of Inventory; Oluwatobi Abimbola – Head of Marketing and Chigozie Oranugo – Head of Information and Technology