FirstBank leverages expansive infrastructure in new partnership with EStars

In a landmark move blending finance, technology, and youth development, FirstBank of Nigeria Limited has announced a strategic partnership with EStars Education Africa Limited, a global leader in educational esports, to roll out esports education programmes and explore co-branded fintech products in Nigeria.

The collaboration, unveiled this week, will see FirstBank support the deployment of EStars’ structured esports qualifications, including entry-level certificates and BTEC-accredited courses, aimed at equipping Nigerian students with the digital and entrepreneurial skills required in the fast-growing global esports sector.

Additionally, the two organisations are exploring the launch of a co-branded gaming credit card, designed to offer gamers and tech-savvy youths exclusive benefits, rewards, and tailored financial services—a move experts say could revolutionize the intersection of gaming and banking in Africa.

“This partnership between EStars and FirstBank marks a significant milestone in advancing esports education in Nigeria,” said Joel Popoola, Africa Advisor at EStars. “It’s about more than just gaming. It’s about giving young Nigerians access to globally relevant digital skills and expanding their career options in the tech-driven economy.”

With over 820 business locations, 43 million+ customer accounts, and a presence across Africa, Europe, and Asia, FirstBank is leveraging its expansive infrastructure to power new educational and financial inclusion initiatives.

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“We are excited to collaborate with EStars in pioneering esports education for the youth,” said Chukwuma Ezirim, Group Executive, E-Business and Retail Products Division at FirstBank. “Esports present a new frontier of creativity, innovation, and career opportunities. By investing in esports education, we are not only creating new paths for young Nigerians but also strengthening Africa’s participation in the global digital economy.”

EStars CEO Mags Byrne lauded the collaboration as a step forward in delivering educational impact at scale. “We are thrilled to partner with Nigeria’s oldest and most respected bank. Our mission to bring educational esports to all of Africa is now closer to reality.”

Industry analysts say the partnership reflects growing recognition of esports as a legitimate industry with economic value beyond entertainment.

“This is a strategic convergence of education, fintech, and youth empowerment,” said Dr. Bolaji Adebayo, an innovation strategist at Lagos Business School.

“With the right curriculum and market-oriented tools like a gaming credit card, FirstBank is positioning itself as a digital-first institution tuned to the aspirations of Nigeria’s next generation,” he added.