TNL ends 2024 as Auto Company of the Decade, celebrates landmark achievements

Toyota (Nigeria) Limited (TNL) capped off a remarkable 2024 by being named Auto Company of the Decade at the 13th Nigeria Auto Journalists Association (NAJA) awards held in Lagos.

This unprecedented honor marked a historic first for any automobile company in Nigeria at the annual event.

The accolade was one of two major recognitions for TNL in 2024, as the company was also named among Nigeria’s Top 50 Brands, an annual ranking of the most influential and successful brands in the country.

Established in 1996, TNL has grown into a cornerstone of the Nigerian automobile industry.

Operating as the sole distributor for Toyota Motor Corporation, TNL has cemented its reputation through a network of seven accredited dealers, providing top-tier auto sales, servicing, and genuine parts distribution.

Speaking on the journey, the company reflected on its formative years, stating:

“In its early days, the Toyota brand faced tough competition from established brands in Nigeria. The ingenuity and vision of the board of directors, led by Chief Michael Ade.Ojo OON, and his tireless commitment to the brand for over 50 years, laid the foundation for its acceptance and success in Nigeria.”

TNL’s dedication to customer satisfaction is evident in its investments, particularly in its state-of-the-art facilities. The company recently inaugurated a Global Standard Service Centre in Lagos, which also serves as a Dojo Centre—a facility for immersive learning and specialized customer services.

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The Managing Director of TNL, Mr. Kunle Ade-Ojo, highlighted the company’s focus on innovation and technology:

“Our success would not have been possible without the significant investments we have made in well-stocked spare parts, cutting-edge technologies, and, most importantly, our people. From skilled technicians to committed staff and accredited dealers, they are the backbone of our achievements.”

Acknowledging the role of loyal customers in TNL’s accomplishments, Mr. Ade-Ojo expressed gratitude:

“I am quite elated and grateful to our esteemed customers as we celebrate this remarkable achievement. Being recognized as the top automotive brand among the Most Popular and Top 50 Brands in Nigeria is a testament to the unwavering support and loyalty of our customers.”

He also noted the firm’s efforts to adapt and thrive despite economic challenges, maintaining its focus on raising a highly skilled workforce to meet the demands of an evolving market.

Under the visionary leadership of Chief Michael Ade.Ojo OON, TNL has consistently earned accolades for its quality products and services. Over the years, the company has dominated the NAJA awards and other industry honors, solidifying its status as a trusted and innovative leader in Nigeria’s automotive sector.

Experts in the auto industry have lauded TNL’s achievements. Automotive analyst Dr. Olusegun Adesanya described the Auto Company of the Decade award as “a well-deserved recognition of a brand that has consistently set the standard for excellence in Nigeria’s automotive industry.”