Weststar Associates Wins Silver at Daimler Truck EliteClass 2024 Awards

Weststar Associates Limited, the Authorized General Distributor of Daimler Truck in Nigeria, has been honored with the Silver Award in the Elite CSP (Customer Service and Parts) Performance category at the prestigious EliteClass 2024 Season Awards Ceremony hosted by Daimler Truck Middle East Africa (DTMEA).

The grand event, held at the luxurious One&Only Royal Mirage in Dubai, gathered 40 top-performing Daimler Truck Business Partners from across the Middle East and Africa for an evening dedicated to celebrating excellence, innovation, and dedication within the Daimler Truck network.

The EliteClass 2024 Awards Ceremony marked the conclusion of a rigorous year-long evaluation program that assessed performance across 24 business categories, spanning operations in Mercedes-Benz Trucks, Daimler Buses, and Fuso Trucks & Bus.

The program measured everything from customer satisfaction and operational excellence to innovation and after-sales service delivery.

Weststar Associates’ recognition in the Customer Service and Parts Performance category highlights its continued commitment to delivering exceptional after-sales support and maintaining world-class service standards in Nigeria’s commercial vehicle sector.

Present to receive the award was Mr. Christopher Irumudomon, General Manager of Sales at Weststar Associates. During the presentation, DTMEA leadership commended Weststar’s dedication, stating:

“Congratulations on your achievement in the EliteClass Central Africa 2024 Season. We are pleased to recognize your individual category achievement.”

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In his keynote speech, Mr. Michael Dietz, President & CEO of Daimler Truck Middle East Africa, emphasized the importance of collaboration and performance across the value chain:

“EliteClass 2024 is more than just an awards ceremony—it is a testament to the hard work, commitment, and shared vision of our partners. Their achievements continue to drive our brand forward, setting new benchmarks in customer experience and operational excellence across the region.”

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The award reaffirms Weststar Associates Limited’s position as a trailblazer in Nigeria’s automotive space.

As the trusted home of Mercedes-Benz commercial vehicles, Weststar continues to demonstrate unparalleled professionalism and customer-centric service. Its robust dealership network spans key regions across Nigeria, offering a full suite of Mercedes-Benz products and services backed by expertly trained personnel.

Through its continued partnership with Daimler Truck, Weststar remains dedicated to the brand’s global ethos of delivering “the best or nothing”.