While speaking at a Chocolate City press conference in Lagos on Monday, May 23, 2016, M.I Abaga revealed that Chocolate City cannot cater for the personal agendas of their artistes, but it’ll provide platforms for the artistes by supporting them with their own record labels. At a press conference this morning, the Chocolate City Group this morning unveiled two music labels Super Cool Cats and Jagz Nation as record label imprints under the popular Chocolate City Music label; becoming the first African record label to follow in the footsteps of international heavy weights such as Universal Music and Sony Music Group.
The two labels are owned and headed by Ice Prince and Jesse Jagz respectively.
At the press conference, Chocolate City Music CEO – Jude “MI” Abaga, answered the questions of press men and tackled live questions from fans on social media who were keen to know how the relationship between Chocolate City Music, Ice Prince and Jesse Jagz would unfold going forward.
According to M.I, the breaking away of two of the most popular artistes on the label is not a destruction of Chocolate City, but an investment in the two new imprints towards building an empire emphasizing that this announcement has been in the works for months and it is easier for both prolific artistes to keep up with the pace of their creativity when under their own independent labels.
According to Ice Prince “Super Cool Cats is beyond a music label, as we are already working with fashion designers, video directors etc.; it is in fact a full platform for different expressions of the arts” He also mentioned that he is already working on an urban line with Seyi Sanusi popularly known as “Sneaker Boy”. Jesse Jagz was cool, calm and all smiles as he told the press that being an artist under a large label limits his creativity, but that having his own record label gives him more creative freedom and control on his content.