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Man Utd tops European sponsorship table
Manchester United have been named as the top club in Europe’s top five leagues in terms of sponsorship revenue.
The report by media company CSM Sport & Entertainment analysed sponsorship deals spanning across the top five European football leagues – in England, Spain, Italy, Germany and France.
Manchester United topped the club-by-club list, generating €269 million (£235m/$309m) per year from 68 commercial deals. Spanish champions Barcelona were close behind, with a yearly income of €261m (£229m/$299m) – the only other club to generate more than €200m.
European heavyweights Bayern Munich and Real Madrid lead a quartet of English clubs (Chelsea, Manchester City, Arsenal and Liverpool) in revenue, while the top 10 was rounded off by the current champions of France and Italy – Paris Saint-Germain and Juventus.
Eleventh-placed Borussia Dortmund completed CSM’s top sponsorship list, despite having more sponsor deals than any of the top 10 clubs with 71 – generating just €80m (£70m/$92m) per-year.
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