Based on the business model of one of the biggest mystery box creators LootCrate, Hybe is an online shopping destination that curates and sells mystery boxes.
Hybe was specifically positioned to challenge predominant assumptions regarding the mystery box business model. Succeeding the success of other mystery box companies, Hybe is standing in an exceptional position.
However, as we all have seen it happening before, anytime an industry gets bigger, fraudulent suppliers are sure to arise. Hybe also aims to thus remove the negative stigma from the general disposition towards mystery boxes by providing quality contents.
Hybe incorporates many features designed to safeguard shopper confidence, including provably fair technology (through which users can independently verify the outcome of their unboxing), visible and up-to-date ‘drop rates’ (the probability of obtaining a specific item within a mystery box), and a dedicated customer support team.
More recently, they have placed significant emphasis on the guaranteed value of our mystery boxes. The lowest-value product in any given box will always match or exceed the price of the box itself.
This, in conjunction with Hybe’s item exchange facility, means that shoppers never lose the full value of their purchase, even if they unbox an unwanted item.
By marrying choice and control to mystery boxes in this way, Hybe is positioned to offer a new alternative to shoppers who are looking to purchase something, but are undecided on exactly what; they can choose the surprise of a mystery box, without the fear of losing money.
Hybe has successfully collaborated with numerous social media influencers to build awareness for the brand, and gamified shopping more broadly. Their collaborative partners include or have included:
– Mike Majlak,
– Ace Family,
– Prettyboyfredo,
– Lance Stewart, and
– Robin Birrell,
They have a rapidly growing social media base, they have achieved over 100k followers on both Instagram and Twitter. They also have several million subscribers on their YouTube channels.
With an emphasis on creativity, the content produced through these collaborations is designed to be both entertaining and informative.
Over 6 million mystery boxes have been opened on Hybe since 2018.
That figure is expected to double by 2022. Originally envisioned as an alternative to existing online retailers, Hybe’s creation has coincided with the rise of gamified shopping, which we are uniquely positioned to take advantage of.
There is a lot more to know about Hybe. We hope that you will check them out on the links given below. Who knows maybe you will be pulled in as well to the world of mystery boxes!
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