130th anniversary: FirstBank reiterates commitment to customers, targets youths in  new brand campaign

FirstBank, Nigeria’s oldest financial institution has reiterated its commitment to providing all the necessary business support, financial know-how, growth solutions, channels and platforms to bring out the giant in every customer and enterprises as the bank celebrates 130 years of unbroken financial services to customers.

The Yinka Ijabiyi, Head, Brands and Stakeholder management reiterated this commitment at the unveiling of a thematic brand campaign called ‘Giant In You’ in Lagos at the weekend.

Ijabiyi told newsmen that the “First Bank thematic brand campaign is one that we conceptualised a bit to show our customers in our 130 years, that we have been supporting and creating giants and we are not about to stop anytime soon”.

“At First Bank, we believe everyone has the potential to be a giant. For over 130 years, we have been empowering individuals and businesses to achieve their dreams. Let’s take giant strides together and turn your ambitions into reality”, the bank said in the campaign.

He said the bank, in its celebration of its 130 years in business, came up with a campaign that speaks to the business essence of its brand which is making giants of its customers.

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“We have always done it and the fact we have been around for such a long time means good to everybody as we have been supporting businesses, individuals and government in those years.

“We are making giants and there is no business that interacts with us that does not see the benefits in their business. We are making giants in our customers and we will not stop”, Ijabiyi said at the unveiling of the campaign.

Also speaking at the unveiling, the Head of Corporate Communications at FirstBank, Mr. Ismail Omamegbe said FirstBank will  continue to live up to its Corporate Social Responsibility, CRS any day, adding that the idea of maintaining top position in the sports sector is very much afoot.

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“At FirstBank, we empower, inspire, enable and support dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and begin to Think Giant Thoughts, Take Giant Steps, Make Giant strides, Achieve Giant Goals, Become Giant Successes and Live the Giant Lifestyle,” he added.

For its customers, the bank said “We would enable, inspire and support you with our world of financial services to help you to giant-size your dreams and live your best life”. It also said it “would give businesses and business owners the right platforms and solutions they need to grow, initiate and execute bold ideas”.

The bank will also build other product campaigns that would lead people to become giants. “We are showing those product campaigns that a customer can latch on to be able to become a giant in any business endeavour”, Ijabiyi said.

First Bank of Nigeria Limited (“FirstBank”), established in 1894, is the premier Bank in West Africa, Nigeria’s number one bank brand and the leading financial services solutions provider in Nigeria.