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Trend TV partners local channels



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Trend TV, one of Africa’s leading Satellite Television platforms has rolled out a partnership package with local channels for greater reach and quality content and service delivery to the public.
The partnership drive which started with Anambra broadcasting service is designed to enable TV stations nationwide maximize the benefits of the fast approaching digital transition switch over in the broadcast landscape.
Speaking on live radio in Awka, the Anambra state capital ,Mr James Atah, the Corporate Communications Manager of Trend TV declared that through affiliation with Trend TV, local TV stations can now become truly pan-African through the extensive signal footprint of Trend TV. Mr Atah noted that Trend TV DTH multi -channel digital TV services cover all of Sub-Sahara Africa. As a result of this comprehensive satellite coverage, local affiliates can now harness the option of beaming their channels across the continent through Trend TV’s satellite backbone.
Additionally , the partnership package involves free access by affiliates to unlimited quality content on The Nollywood Channel. Trend TV is home to the indigenous general entertainment Nollywood Channel. The channel which was launched in 2003 as Nollywood movies became Africa’s first 24/7 movie channel and continues to offer top value to viewers in highly entertaining programming options. The channel is available on CTL cable TV and scores of FTA channels all over Africa and now available free to all local partner stations.
About a dozen TV stations across the country have indicated interest in exploring the partnership deal with Trend TV. Mr Uche Nworah, the Managing Director /CEO of  Anambra Broadcasting Service expressed his support for the  partnership and opined that the proposed synergy will offer fresh impetus to ongoing revamping efforts at ABS. The SSA Media to the governor of Anambra State, Mr James Eze was present at the event and pointed out  that the engagement was a  clear validation of the current administration’s policy of promoting excellence in all sectors across the state. He also expressed hopes that the Trend TV offer will help expand the horizon for promoting Nigeria’s booming creative industry and massive pool of talent to a more varied international audience.
The current partnership drive is expected to cover the entire Southern region of the country and FCT before the end of the year.

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