Elon Musk, American tech entrepreneur and CEO of Tesla and SpaceX, has announced a major rebranding effort for the popular social media platform Twitter as it takes a new name to become X.
He unveiled a new “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year.
The X started appearing at the top of the desktop version of Twitter on Monday, but the bird was still dominant across the smartphone app.
In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.
The announcement, which comes in a series of tweets, unveiled a new photo of the company’s headquarters with the new logo.
READ ALSO: Musk to replace bird-shaped Twitter emblem with “X”
The original blue bird, which had become synonymous with Twitter, was replaced by a futuristic and minimalist design featuring a stylized “X” in simple fix, showcasing the platform’s renewed identity.
Industry analysts, reacting to the development, noted the implications of such decision —as changing logos for businesses, especially established and well-known ones like Twitter, is not without risks.
Twitter, now X, as expected, will need to carefully navigate this transition to retain its massive user base while attracting new audiences.
As the news of X’s rebranding spreads across the internet, debates and discussions have ignited among netizens.
The tech world awaits with bated breath to see how users respond to X’s transformation and how this move by Elon Musk could potentially influence other businesses.
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