Smile launches 0702smile 4GLTE, unveils brand ambassador

In its bid to further pushed the notch of differentiation by giving practical expression to its status as an innovative telecommunications service provider, Smile Communications Nigeria Limited has unveiled a new 0702smile 4GLTE sim proposition to the Nigerian market.

According to Godfrey Efeurhobo, Managing Director of Smile Communications, this latest introduction to its range of services comes with the lowest tariff rate that allows its customers to make calls at 8kobo per second to any network from within and outside the country at the same rate, using SmileVoice App on any Smart Phone, and its 4G LTE SIM on Voice over LTE compatible handset.

He stated that there are multiple benefits of using a Smile 4G LTE sim in the latest phones. “The Nigerian consumers” he stated, “can put their Smile 4G LTE Sim in the LTE handset, use their handset to make calls locally and to anywhere in the world, for Internet, video/music streaming/downloads and SMSs, all using one Smile bundle plan, which is a first in this market.

Beyond innovative practices driven by technology, Smile has also taken another bold step by way of a series of brand building initiatives, the latest of which is the adoption of Brand Ambassadors.  The first to be signed on as a brand ambassador for Smile is the versatile Radio/TV personality Mr. Steve Onu popularly known as Yaw. The choice of Yaw as brand ambassador for Smile Nigeria is coherent with Smile’s values for innovation, creativity, versatility and values of reliability, respect and service.

Since it launched West Africa’s first true 4G LTE network in Ibadan in 2013, Smile has received accolades for its pioneering and innovative works.  In October 2015, Smile became the first operator in West Africa to offer its customers Voice over LTE services thereby ensuring for them access to the growing global standard for voice and video calling.

Recently, the company was adjudged the Best Premium Quality Super Fast 4GLTE Mobile Broadband Service Provider of The Year 2016.  This latest award followed in quick succession the earlier recognition of Smile Nigeria as ‘The Most Innovative Broadband Service Provider of the Year’ at the 2016 Titans of Tech Awards.