Business
Weststar unveils Mercedes-Benz lineup nationwide, expands dealerships in Lagos, Abuja, Enugu
In a significant boost to the Nigerian luxury auto market, Weststar Associates Limited, the authorized General Distributor of Mercedes-Benz in Nigeria, has announced the availability of its most sought-after models across a growing network of accredited dealerships nationwide.
Effective immediately, Nigerian customers can now inspect and purchase the latest Mercedes-Benz E-Class, GLE, GLE Coupé, and GLS models at showroom locations in Lagos, Abuja, and Enugu.
This development comes amid increasing demand for premium vehicles and the need for timely, local access to top-tier automotive engineering.
With this strategic rollout, Weststar is reaffirming its commitment to customer satisfaction, offering what it describes as “a seamless ownership experience from first visit to final delivery.”
According to Weststar, the move is part of a larger initiative to ensure flagship Mercedes-Benz models are available for immediate inspection and delivery, eliminating the long wait times often associated with high-end imports.
All vehicles are supported by full manufacturer warranties, a network of certified service centres, and readily available genuine spare parts.
“Our focus is to ensure that Mercedes-Benz customers in Nigeria enjoy not just the prestige that comes with the brand, but also the ease of access and peace of mind that comes with continuous support,” said Mrs. Ebere Anenih, Managing Director of Weststar Associates Limited.
“With vehicles now in stock at multiple locations nationwide, we are offering a seamless experience. Whether upgrading, expanding a fleet, or entering the world of Mercedes-Benz ownership for the first time, there’s never been a better time to visit our showrooms.”
Touted as the benchmark for business-class luxury, the new E-Class comes equipped with the MBUX Superscreen, offering a fully digital cockpit experience.
With refined ambient lighting, sportier exterior styling, and advanced driver-assistance systems, the E-Class caters to executives seeking both comfort and technology.
READ ALSO: Weststar Associates Wins Silver at Daimler Truck EliteClass 2024 Awards
Blending power and sophistication, the GLE lineup is ideal for Nigerian roads. Both the standard GLE and its sportier Coupé version feature 4MATIC all-wheel drive, Dynamic Select drive modes, and adaptive air suspension—making them versatile for both city cruising and off-road exploration.
The Coupé, in particular, adds an aggressive design edge for style-conscious buyers.
Described as the “S-Class of SUVs,” the GLS delivers luxury on a grand scale. With three rows of seating, Burmester 3D surround sound, and augmented reality navigation, the GLS caters to top executives, high-net-worth individuals, and large families prioritising elegance, safety, and comfort.
Weststar’s accredited dealerships across the country ensure customers can enjoy Mercedes-Benz’s global standards in Nigeria.
These include: Barbedos Cars Limited – Abuja & Kaduna; M-B Automobile Services Limited – Lagos; Kymit Motors Limited – Lagos; Sunny Motors Limited – Lagos and Tetralog Nigeria Limited – Enugu.
Each location features luxurious showroom environments, expert product consultants, and certified service technicians equipped with modern diagnostic tools.
Customers are encouraged to explore vehicles firsthand, book service appointments, and receive professional guidance tailored to their needs.
Beyond showcasing new models, these dealerships also offer after-sales services, genuine Mercedes-Benz spare parts, and manufacturer-backed technical support, making vehicle ownership smooth and worry-free.
Industry observers view this development as a sign of strengthening consumer confidence in Nigeria’s luxury automotive segment, driven by strategic logistics, rising demand, and growing expectations for world-class service delivery.
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