Business

Zwift raises $120M

Published

5 years ago

December 20, 2018

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The startup now has over 1 million registered accounts (it doesn’t disclose active users), up from a mere 200,000 two years ago, with users ranging from amateur cycling enthusiasts, people who cycle as part of fitness regimes and professional athletes who use it to supplement IRL global training schedules.

Zwift raised their membership price to $15/Month. For the first time since it’s launch years ago, Zwift sent out the dreaded “our prices are changing” email to its members. The new price will be $14.99 per month and is effective today for any new member.

Zwift is a turbo trainer game that enables you to link you turbo trainer up your computer, iPad, iPhone or Apple TV, letting you ride with other cyclists in a virtual environment, therefore helping to alleviate some of the boredom associated with indoor riding.