Nigerian advertising industry prepares for 4th national conference in November

The Nigerian advertising industry is set to converge for the 4th National Advertising Conference, scheduled from November 13 to 15, 2024, at the Abuja Continental Hotel.

Organized by the Advertising Regulatory Council of Nigeria (ARCON), this annual event will bring together top professionals, innovators, and thought leaders to explore the latest trends and tools shaping the future of advertising.

The 2024 conference theme, “Navigating the Shifts: Technology, Culture, and New Business Models,” underscores the industry’s ongoing transformation driven by rapid technological advancements, evolving cultural dynamics, and emerging business models. The event aims to provide a platform for advertising professionals to understand these shifts and adapt to the changing landscape.

The conference will begin with a fireside chat featuring Dr. John Momoh, Chairman of Channels Media Group, who will offer his insights on the current state and future direction of the media and advertising industries.

This session will set the tone for interactive breakout sessions, panel discussions, and networking opportunities designed to delve into the conference’s key topics.

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Distinguished speakers include Dr. Tayo Aduloju, CEO of the Nigeria Economic Summit Group; Dr. Onyeche Elisabeth Agbiti-Douglas, Managing Director of Pd Exerta Services; Seni Adetu, Founder and Group CEO of First Primus West Africa; Funke Adekola, COO of Dentsu-Creative; Emeka Mba, Managing Director of Afiatv; and Olayiwola Jegede, Managing Director of IMINND Experience. These industry leaders will share their expertise on navigating the challenges and opportunities in the advertising sector.

Additionally, the conference will feature a robust exhibit hall where participants can explore the latest technologies, products, and services from leading advertising agencies. This offers attendees a chance to discover innovative solutions to enhance their advertising strategies.

Recognized as a premier event in the industry, the National Advertising Conference fosters creativity and drives the next wave of advertising excellence. It serves as a vital forum for professionals across the advertising spectrum to connect, share insights, and collaborate on addressing the industry’s most pressing challenges.

This year’s conference promises to be an insightful and transformative experience, equipping attendees with the knowledge and tools needed to stay ahead in the ever-evolving world of advertising.