Leading Nigerian brands endorse 2025 National Marketing Conference on AI’s influence

Some of Nigeria’s most prominent corporate organisations — including Interswitch, Flour Mills of Nigeria, Sahara Group, Nigerian Breweries, and Checkers Custard — have pledged strong support for the 2025 National Brands and Marketing Conference scheduled to hold on Friday, November 28, 2025, at the Oriental Hotel, Lekki, Lagos.

The annual event, powered by the Brand Journalists Association of Nigeria (BJAN), is entering its 13th edition and will spotlight the theme: “AI and the Future of Marketing Workflow: Disruption or Opportunity.” It continues to cement its status as one of the most influential knowledge-sharing and capacity-building platforms within Nigeria’s integrated marketing communications (IMC) ecosystem.

This year’s gathering will convene leading professionals and stakeholders across the IMC, technology, and corporate sectors to examine how artificial intelligence is reshaping marketing practice, strategy, and operations.

Two industry leaders — Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications at Interswitch Group, and Bethel Obioma, Head of Corporate Communications at Sahara Group — have been confirmed as keynote speakers. Their presentations will lay the foundation for an in-depth panel discussion designed to expand the conversation and explore practical insights.

The panel session will be moderated by Adedayo Odulaja, Director of Research and Public Policy at Caritas Communications and BJAN’s General Secretary. 

Panelists include respected tech and marketing professionals such as Dr. Seyi Akindeinde, Founder of Hyperspace Technologies, and Austin Onyebuchi Akosa, Chief Information Officer at UBA, who will analyse the opportunities and potential disruptions AI introduces to marketing workflows.

Support for the event continues to grow, with more leading brands aligning with BJAN’s flagship conference. Other sponsors and partners include LG Electronics, UBA, ARCON, Stanbic IBTC, Dangote Group, Rite Foods, Mouka Foam, and Guinness Nigeria.

The list also features Hyperspace, Oracle, Union Bank, Coca-Cola, X3M Ideas, AAAN, Multichoice, OAAN, Modion Communications, IT Labs, and SO&U, underscoring the industry-wide recognition of the conference as a critical platform for thought leadership and strategic dialogue.

The 2025 edition is expected to set new benchmarks in conversations around technology-driven transformation within Nigeria’s marketing and communications landscape.