CIG boss, Chen emerges Nigeria’s Auto CEO of The Year

Chief Diana Chen, Chairman/Chief Executive Officer of Choice International Group (CIG), Chief Diana Chen, has been named as Nigeria’s Auto CEO of the Year.

This was announced during the 2021 edition of the annual Nigeria Auto Awards held in Lagos.

The CIG boss, whose firm represents the GAC auto brand in Nigeria, was given the CEO of the year award as a result of her continuous efforts in pushing the brand among the enterprising young people, lawmakers and senior government officials, raising the standard and image of Chinese products in Nigeria, according to the organisers of the event.

She was also praised for sponsoring a number of sporting and socio-cultural events as well as encouraging celebrities including young artistes to drive and identify with her brand.

Chen, while responding to the award, said she was excited and felt challenged to do more in the coming years.

She urged other major players in the industry, especially the CEOs, to come together and forge a formidable force that could move the sector forward.

“It’s when we come together that we can brilliantly generate ideas on how to improve the industry,” she stated.

Chief Diana, who is also vice president of the China-Africa Business Council, is reputed to have successfully managed the CIG for 20 years.

Leveraging her extensive international trade experience and brand operations, she has been able to establish several subsidiaries and overseas branches.

The group’s product line covers many industries providing quality products and services to Nigeria and the African community at large.

Chen was in 2015 conferred with a chieftaincy title in Nigeria, making her the first Chinese female chief in Nigeria. She got two other titles in 2016 and 2021.

Through China’s ‘One Belt & Road’ and ‘Going Global’ national strategies, she has been promoting China-Africa cooperation & China-Nigeria economic, trade & cultural exchanges.

She is credited to be promoting the industrialization of Africa, by establishing an auto assembly plant in Nigeria.