Four Pulley backs National Advertising Conference 2026 as Platinum Partner

Leading Nigerian out-of-home media company, Four Pulley Limited, has joined the growing list of organisations supporting the 2026 National Advertising Conference (NAC) as a Platinum Partner.

The partnership further strengthens industry backing for the conference, scheduled to hold in Abuja from November 11 to 13, 2026.

The collaboration brings together two organisations committed to promoting innovation, collaboration and sustainable growth in Nigeria’s marketing communications industry, particularly at a time when artificial intelligence (AI), data, digital media, technology and changing consumer behaviour are rapidly transforming the sector.

The 2026 edition of the National Advertising Conference is themed, “Repositioning the Marketing Communications Industry for the Next Frontier.”

The conference is expected to bring together advertising and marketing communications professionals, brands, media organisations, regulators, technology companies, government representatives, academics and other industry stakeholders to examine emerging opportunities, challenges and trends shaping the future of the sector.

Commenting on the partnership, the Chief Executive Officer of FPL Media, Lanre Ashaolu, said Four Pulley Limited was pleased to support a platform that encourages stakeholders to look beyond current realities and prepare for emerging opportunities.

“We are delighted to support the National Advertising Conference 2026 as a Platinum Partner. The marketing communications industry is at an important point of transformation, and platforms such as NAC provide an opportunity for the industry to collectively examine where we are going and how we can prepare for the opportunities ahead,” Ashaolu said.

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He said the company looked forward to contributing to discussions aimed at building a more innovative, resilient and future-ready marketing communications industry.

Ashaolu added: “We are proud to support this important conversation and look forward to contributing to the success of NAC 2026. As the industry evolves, collaboration, innovation and the willingness to embrace new possibilities will be critical to creating sustainable value for brands, businesses and audiences.”

Organisers said NAC 2026 would feature keynote presentations, fireside conversations, high-level industry panels, workshops, exhibitions and networking sessions designed to promote knowledge sharing, business connections and collaboration among participants.

Discussions at the conference are expected to focus on major forces redefining marketing communications, including artificial intelligence, data, digital media, technological innovation, evolving consumer behaviour and emerging business models.

With Four Pulley Limited joining as a Platinum Partner, the organisers said the partnership would contribute to strengthening the conference as a major platform for industry dialogue and collaboration while advancing conversations around the future direction of Nigeria’s marketing communications ecosystem.