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Big Brother Naija: Multichoice may have raked in N5.1 billion

Published

8 years ago

April 23, 2018

With Miracle Ikechukwu Igbokwe’s walking away with the Big Brother Naija grand prize of N25 million cash, a brand new SUV and another N1 million from Payporte’s arena games, Multichoice, the organizers of the event might have netted a whopping N5.1bn voting alone.

A total of 170 million votes were cast during the competition, with 30 million cast in the first week. Miracle, the winner got 38.18% of the votes. First runner up Ceecee got 28.4% of the votes, while 2nd runner up Tobi got 22.53% of the votes.

Each vote costs N30. This amounts to N5.1 billion, using the Naira. The estimate could be more or less however, as voters were from all across Africa.

The total revenue earned by the company could be much more when one factors payments made by major brands for key slots.

Online store Payporte was the lead sponsor of the show. Nigerian Breweries also took a sponsorship slot with its Legend Extra Stout.

The two companies also bankrolled last year’s edition. Smaller companies also had ads scrolling on screens throughout the duration of the show.

Multichoice Africa is a wholly owned subsidiary of Naspers Media and was founded in 1985. The company has operations in over 50 African countries and the Indian Ocean islands, with over 4 million subscribers.

Multichoice owns the DSTV, Govt, M-Net, and Supersport brands.