News
Legacy Sports partners La Liga in Nigeria
An agreement was signed between LaLiga and the company Legacy Sports Nigeria. Upon signing the agreement, the Nigerian agency has become LaLiga’s commercial partner in Nigeria.
The event was attended by Vicente Casado, LaLiga’s managing director of international development; Antonio Barradas, LaLiga’s manager in Africa and Philip Diwan, the managing director of Legacy Sports, accompanied by Samy Kabbara, the director of Iron Products Industries.
The agreement unites LaLiga and Legacy Sports, a young Nigerian marketing and advertising agency established two years ago, to work together in Nigeria over the next three years.
After the signature, a press conference took place in Lagos with representatives of both parties and the presence of Shehu Dikko, Chairman of League Management Company, and Seyi Akinwumi, vice-president of the Nigerian Football Federation.
-
Football1 week agoSuper Falcons target World Cup play-off spot against South Africa
-
Featured5 days agoOsun 2026: What the battle could signal for 2027 general elections
-
Business6 days agoWho is really benefiting from Nigeria’s economic reforms?
-
Business1 week agoOPay transactions surge 115% to $358bn as Fintech eyes $4bn US IPO
-
Featured5 days agoOsun Election: How poverty turns ₦20,000 into a powerful vote-buying tool
-
Latest5 days agoCoca-Cola faces backlash over alleged AI filter blocking Christian messages
-
Business1 week agoDeep offshore tax order to unlock $50bn investment, boost oil output–Ojulari
-
Business6 days agoPound climbs to N1,837 as Naira holds steady amid stronger FX market liquidity