ADVAN hails Dr. Bayo-Ajayi’s election as first female NIMN president, backs partnership

The Advertisers Association of Nigeria (ADVAN) has extended warm congratulations to Dr. Mrs. Bolajoko Bayo-Ajayi, FNIMN, on her historic election as the first female President and Chairman of Council of the National Institute of Marketing of Nigeria (NIMN).

Describing the development as a landmark moment for the Nigerian marketing industry, ADVAN lauded Dr. Bayo-Ajayi’s outstanding leadership, professional integrity, and passionate advocacy for marketing excellence in Nigeria.

In a statement signed by ADVAN President Mr. Osamede Uwubanmwen, the association emphasized that Dr. Bayo-Ajayi’s emergence represents not only a personal achievement but a symbolic breakthrough for women in leadership across Nigeria’s corporate and professional sectors.

“Dr. Bayo-Ajayi’s emergence as NIMN President marks a significant milestone for the marketing industry,” Uwubanmwen said. “Her track record of dedication and impact gives us great confidence in her ability to steer the Institute toward new levels of relevance and excellence.”

He praised her distinguished career, noting that her contributions to marketing development, professionalism, and institutional growth have been instrumental in raising standards across the industry.

ADVAN expressed its optimism about the future of marketing under Dr. Bayo-Ajayi’s stewardship, particularly as the industry adapts to shifting consumer behaviors, digital transformation, and calls for greater inclusivity.

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“Her leadership comes at a critical time in Nigeria’s evolving marketing and communications landscape,” Uwubanmwen noted. “We are confident that NIMN will thrive under her visionary guidance — championing innovation, professionalism, gender inclusion, and sustainable growth in the sector.”

The association also acknowledged the strategic role of NIMN in shaping marketing ethics, capacity building, and policy advocacy, saying the Institute’s impact would be further strengthened through effective collaborations.

In reaffirming its support for NIMN, ADVAN said it looks forward to a robust and strategic partnership that would enhance the industry’s value to the Nigerian economy.

“ADVAN recognizes the pivotal role NIMN plays in promoting ethical standards, capacity development, and progressive policy frameworks,” the statement read. “We extend our best wishes to Dr. Bayo-Ajayi for a successful and impactful tenure.”

Uwubanmwen concluded by highlighting ADVAN’s continued commitment to working with the Institute and other stakeholders to foster innovation, share knowledge, and implement initiatives that drive sustainable industry development and support national economic goals.

Dr. Bayo-Ajayi, a Fellow of the Institute and long-serving marketing professional, brings decades of experience across corporate, academic, and institutional spheres. Her election as President marks a new chapter for the NIMN — one that many in the industry hope will usher in enhanced credibility, inclusiveness, and forward-thinking leadership.