Kwesé’s has announced its move to grant loyal Kwesé TV subscribers complimentary access to Kwesé iflix for 12 months.
By this special offer Kwesé TV subscribers with an active subscription as at 31 October, are eligible to acess one year’s worth of uninterrupted goodness — of the best local and international content programmes.
And this is exactly how Kwesé wishes to reward its loyal customers, “We have seen a noticeable shift in consumer viewing habits in recent years namely; increased video consumption on mobile phones, and growing popularity of OTT services across our markets. It is with these changes in mind, that Econet Media has taken the strategic decision to refocus efforts towards a digital product offering. We believe that the future of TV in Africa is the internet, and the home of the internet in Africa is mobile,” explained President and Group Chief Executive for Econet Media, Joe Hundah.
“In making these changes however, we do not want to leave our loyal DTH customer base behind. We hope they will continue to support Kwesé well into the future, as we remain committed to providing the best sports and entertainment content.”
The platform, which has gained a market share of over two million registered users in 4 countries, is experiencing fast growth. And many expert believes it is on the path of becoming the number one mobile entertainment app in Africa.
It’s here to cover the large gap created by the dominance of only big international players with a focus on western entertainment, and the smaller platforms that host an array of local content.
Kwesé iflix found a niche in a third offering by expanding on the traditional video-on-demand model it introduced new, engaging, localised programming and features, providing a one-stop-shop for all generations’ preferences.
With over 240 studio partnerships Kwesé iflix combines thousands of hours of top quality international and local movies and TV shows, with live sporting events, news programming, educational series and kids’ entertainment.
It is the first app in Africa to provide mobile customers with standalone access to on-demand content (not connected to pay TV subscription), and a unique live sport and entertainment content offering through its our live content hub feature.
Kwesé’ is poised to provide home-grown contents. And this goal births the several commissioning of ground-breaking originals.
And if dramas are your thing, then you are in for a thrill this November. As the new month welcomes the launch of Kwesé iflix’s original locally scripted dramas.
The first a riveting portrayal of life in the streets of Eastlands in Nairobi Kenya, and the second an exciting telenovela from Dar es Salaam, Tanzania.
National Daily learnt that in the coming months, Kwesé will double its original content catalogue with raw stand-up comedy, educational pieces, as well as the roll out of short form content.
The idea is to have a dish that contains new originals and never before seen contents to the viewers.
National Daily discoveres that Kwesé’s see goal is to bring the world’s best content, with a strong localised offering in each market, at a price everyone can afford with daily, 3-day, 7-day and a monthly subscription options.