MultiChoice defies FCCPC order, implements subscription price hike

In a move that directly challenges the directive of the Federal Competition and Consumer Protection Commission (FCCPC), MultiChoice Nigeria, the parent company of DStv and GOtv, has proceeded with its planned increase in subscription rates, despite the regulator’s order to maintain the previous pricing structure.

Last month, MultiChoice Nigeria announced a price hike across all its DStv and GOtv packages, citing rising operational costs as the primary reason. However, the announcement triggered widespread consumer outrage, prompting the FCCPC to step in.

The commission subsequently issued a directive ordering MultiChoice to suspend the implementation of the new rates until it completes an ongoing investigation into the matter.

The FCCPC emphasized that maintaining the status quo was necessary to prevent undue hardship on subscribers and to ensure that consumer rights were not being violated in the process.

The agency also assured the public that further updates would be provided as the investigation progressed.

Despite this clear directive, MultiChoice Nigeria has now officially implemented the price increase, effective from Saturday, March 1, 2025.

In an official statement signed by John Ugbe, Chief Executive Officer of MultiChoice Nigeria, the company defended its decision, attributing the new pricing structure to rising operational expenses.

The statement reads: On Saturday, March 1, 2025, we will adjust our prices across all our packages on DStv and GOtv.

We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations has led us to make this difficult decision.

READ ALSO: FCCPC summons MultiChoice Nigeria over proposed subscription price hike

It remains our mission to provide the best entertainment and viewing experience to you, and we are committed to continuing to deliver high-quality content and unparalleled service.

So, from Saturday, 1 March 2025, the price adjustment will take effect.”

Following the official implementation of the new rates, subscribers began receiving messages from MultiChoice confirming that the increased charges had taken effect, directly contradicting the FCCPC’s directive.

The defiance by MultiChoice Nigeria raises concerns about regulatory oversight and consumer protection in Nigeria’s pay-TV industry. The FCCPC has yet to issue a formal response to this development, but the commission’s next steps could involve further enforcement actions, penalties, or legal proceedings against MultiChoice for non-compliance.

As the situation unfolds, subscribers and industry stakeholders are closely watching how the FCCPC will react to MultiChoice’s decision and whether the commission will take stronger measures to uphold consumer rights and regulatory authority in the Nigerian market.